Yakov and Partners - In the media

Many companies are testing GPT solutions, but they are not getting the expected results and are therefore refusing to use them.“Banks, technology companies, telecoms, and retailers lead the way in terms of implementation of GPT solutions and are continuing to actively incorporate such solutions into their operations. They collectively account for approximately 50% of the impact expected from generative AI,” says Marina Dorokhova, a Senior Engagement Manager at Yakov and Partners

“Domestic and international companies are beginning to actively use text and picture generation tools. Walmart claims that the time required to create advertising banners and campaigns in general has been slashed almost tenfold. Yet not every business manages to achieve such outstanding results, and a lot depends on how the process itself is structured. Carrefour and Metro reported a 15% to 30% increase in CTR after implementing content generation tools,” says Maksim Bolotskikh

One in two companies are experimenting with AI-based solutions, and one in five companies have used generative AI, say Yakov and Partners experts Maxim Bolotskikh and Marina Dorokhova

E-commerce in Russia has proven to be more adept at leveraging artificial intelligence than brick and mortar retailers: GenAI technology is used by 67% of online sellers and only 10% of traditional businesses. These were the findings of a joint study by Yakov and Partners and Yandex.

A joint study by Yakov and Partners and the Alliance for Artificial Intelligence places Russia among the most favorable countries for the development of generative artificial intelligence (GenAI) along with Israel, Singapore, the US, and the UAE