Yakov and Partners - In the media

The domestic retail sector is undergoing a major transformation. Today, companies are faced with a new challenge of adapting to changing consumer behaviors and implementing technologies that revolutionize both the economy and decision-making logic. Yakov and Partners’ experts Maria Vit and Yulia Khomyakova outline the seven key trends shaping retail development

With their share increasing from 23% in 2019 to 64% in 2024, marketplaces have established themselves as undisputed leaders in the domestic e-commerce sectors over the past five years, says Marina Dorokhova. She believes that by 2030, the market may grow to reach RUB 32–35 trillion, while the share of independent e-commerce may reach 28% to 35%, depending on the scenario.

Marina Dorokhova, a Yakov and Partners Director, outlines three key reasons why sellers may find it more beneficial to go for niche marketplaces rather than universal ones. Those are the opportunities to target specialized audiences and to foster trusting relations with customers, encouraging repeat purchases and increasing LTV, as well as greater freedom in setting prices

Dmitry Plotnikov shared his vision on the evolution of management approaches. At Yakov and Partners, we place a high priority on the environment we create and the people who contribute to it. We see our clients as partners with whom we can work together and share ideas and resources. Our goal is not only financial success, but also the creation of harmonious relationships that lead to positive change in the world

Viktoria Ilyukhina, an Engagement Manager at Yakov and Partners, says that consumers are now shifting from buying physical luxury goods towards investing in impressions, experiences, and emotions. This causes sales of luxury goods as such (including clothing) to decline, which forces brands to seek new sources of revenue

"In this country, we sometimes come across misinterpretations of what a discounter is. In the classical European sense of the word, it is a small store with an area of up to 800 square meters, selling everyday food and non-food items,“ says Yulia Khomyakova, an expert at the Research & Insights Center at Yakov and Partners

The Western fashion industry is going through a difficult period right now. Although China's economic growth is picking up rather slowly, the luxury goods market keeps growing both in China and globally. According to Oleg Shenderyuk, a director at Yakov and Partners, local brands, in particular, are gaining popularity in China, and this is just one of the factors that market players should keep in mind

Sale seasons are a set of complex processes which retailers have to work out in advance in order to increase margins and reduce inventory, explains Denis Dovganich, a partner at Yakov and Partners. A variety of factors might have contributed to the situation where a significant amount of goods is still available in stores. These include a decrease in foot traffic at physical locations, customers' ongoing shift to new brands, and the presence of parallel imports

Attendees of SPIEF-2025 paid special attention to the role of the media as a strategically important sector of the domestic economy. With a total daily audience of 38% of the Russian population, marketplaces nowadays also count as part of this sector, says Dmitry Plotnikov, a Partner at Yakov and Partners. Today, marketplaces are the fifth most popular online activity in Russia, trailing only videos, instant messengers, social networks, and online games