About 66% of people who love shopping feel happy, compared to only 50% of those who avoid making purchases. These are the findings of a new joint study by Yakov and Partners and ROMIR, “The new Russian society: can shopping bring happiness?”
From shelf to screen: retail media market in Russia
In the optimistic scenario, the Russian e-commerce market may hit a record-breaking RUB 35 trillion by 2030. By this time, independent e-commerce may increase by more than 2.5 times, reaching RUB 12 trillion, and its share of the retail market may get as far as 35%
Respondents are not bothered by changes to the brand mix in their shopping basket and once again report plans to dial back their spending despite failing to follow through on their intentions last year
Russian companies and brands have expanded their footprint among major players, laying the groundwork for a reversal of the downward trend in the apparel and footwear market
