Bridging the gap: rise of the alternative financial infrastructure
High-growth firms may generate up to RUB 6.8 trillion in extra annual revenue for the Russian economy by 2036. Their impact on economic growth in key sectors is already 17 times greater than that of the more traditional businesses
From shelf to screen: retail media market in Russia
In the optimistic scenario, the Russian e-commerce market may hit a record-breaking RUB 35 trillion by 2030. By this time, independent e-commerce may increase by more than 2.5 times, reaching RUB 12 trillion, and its share of the retail market may get as far as 35%