Press release
March 2024

The book unravels the inner workings of Dubai's economic transformation and the key steps that allowed the city to become the Eighth Wonder of the World in a few decades. Yasar Jarrar, Strategy Director at Sheikh Mohammed's Executive Office and expert in public policy and innovations, speaks about the key principles underlying the work of the Dubai leader, who is locally known as the Sheikh CEO.

We actively study international best practices in the public and social sectors, keeping a close watch on the most important publications. In our opinion, this book is a rare example of printed work demonstrating good management practices in the public sector that can be implemented in Russia and other BRICS countries

In their search of recipes for success, business owners and managers increasingly look at the east rather than the west. The Sheikh CEO showcases excellent examples of out-of-the-box thinking in addressing issues faced by managers and entrepreneurs on a daily basis. You don't have to be a hereditary sheikh to achieve impressive results by following the guidelines provided in this book.

The Sheikh CEO is already available at leading online stores (Bombora, Eksmo, Book24, Labirint, Bookvoed, and OZON), as well as at Chitai-gorod bookshops anywhere in Russia.

The Russian version of the book will soon also be available in the CIS countries and Dubai.


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